Lectures

Overview lectures/speeches

Do you need an expert’s speech for your next event? Here is an overview for 1-h lectures of VM-Coach and trend expert Antje Verstl. Just ask for other topics, if you cannot find it on this list.

Trendsafari Garden Market

Trend range guide for production and retail.
Green assortments and products, bestseller and must haves.
Driving trends – what is motivating the customer?

Gartenbau Future

Plant concepts and new storytelling for the success of tomorrow.
Producs without sense are sensless, oplants without concepts are worthless.

Sensual Merchandising

Emotional experience worlds within the green retail.
Everyone is speaking of those – how to transfer it into pracitice?
Successfull examples of businesses of the dailybusiness.

Wer fühlt, der kauft!

The journey of the customer through the green shopping oasis – from parking lot to checkout.
The path to successfull visual merchandising.

Theaterbühne Gartenhandel

Awakening desires – selling a lot
Colours in space, colour effect at the POS.
Staging of colours in themed worlds.

Urban Gardening Future

The city gardener is here! Green luck in the city. Urban thems and assortments of the future.

Latest lectures

Antje Verstl is giving specialists’ lectures/speeches in the name of DENDRON akademie. Here are some examples:

Florum, Holsteiner Baumschultage:

30 minutes compact: Tips, trends and impulses for successful presentations/marketing in tree nurseries

Location: Ellerhoop

Staudenring:

Short Workshop: Presenting shrubs with sales-boosting appearance

Location: Oldenburg

Landwirtschaftskammer Tirol, Beet- und Balkonpflanzentag

Topic: The new customer – Chances for gardening retail

Location: Alpbach, Österreich

TREX, The garden retail experience

Workshop: From store to story

Location: Nieuwegein, Niederlande

Landesverband Gartenbau Sachsen e.V

Impulse Workshop

Location: Dresden

We get people moving through your store