The best concept is of no use if it is not consistently implemented in your company. We coach your employees on site so that they can practice directly with their own products under local conditions. Written guidelines are important so that your employees can understand and live the new approach. Practical coaching of managers is also a special expertise of ours. We divide into coaching, technical seminars, seminars for presentation of goods.

Many of our topics can be booked as in-house live seminars as well as remote learning formats. Here we distinguish between online-live seminars with trainer or online-flex with teaching material for independent processing.

Interested? Contact us by e-mail (or phone: +49 341 234 95 44) for information on the exact schedule and topics. We are looking forward to it!


→ Please also refer to our General Terms and Conditions for booking our seminars.

Beispiele unserer Trainings

Expertise seminars

Individual advice in sales is becoming increasingly important. It sets your company apart from online retailers. Customers are looking for personal technical discussions. In our practical seminars we train customer-important trade knowledge on current gardening topics.

Interested? Send us an inquiry by e-mail.

  • Climate garden
  • Nature Garden
  • Urban Gardening
  • Self-sustainable garden
  • Traditional garden

Seminars for Visual Merchandising

Shopping experience! But how do we implement this? How can we constantly present our store as a changing, emotional world of desire that makes customers happy and stimulates them to shop? In these DENDRON seminars no questions will remain unanswered: From the concrete planning, to the creative staging, to the atmospheric theme world. We will develop guidelines for the sustainability of the planned theme worlds in daily business.

Interested? Send us an inquiry by e-mail.

  • The different types of customers and their needs: Today and tomorrow
  • Storytelling = the magic discipline of the future
  • Annual planning of themes, mood board practice, storyboard practice
  • Principles of sales-boosting merchandise presentation
  • Practice makes perfect: theme, script, 1-2-3 according to plan, finale & enjoyment
  • Guidlines: guidelines for sustainable storytelling


The daily work with the seasonal product plant is an exciting challenge. We coach the employees in the areas of area, product, speed and work processes. The goal is to increase their competence with regard to your products and your customers.

The coaching sessions take place on the field and are thus a training out of practice.

Interested? Send us an inquiry by e-mail.

A selection of our current topics for team coaching:

  • Basics of sales floor design
  • Floorplans: Spatial experience
  • Floorplans: Trendsetters at the turn of the year, bestsellers and promotions in the best places
  • Standards provide security: Development of guidelines and directives

A selection of our current topics for management coachings:

  • Garden market today and tomorrow (trend flows, themes and assortments)
  • Area management around the year (area planning, table allocation)
  • Cross Selling Management
    (planning, strategy, day-to-day management)
  • Guidlines: Guidelines for sustainable storytelling

Learn-from-afar seminars

Modern – Effective – Online

There are many greens to choosing an online format in this day and age: Home office, resource conservation and contact limitations. We have developed two online formats to suit your individual needs.

Interested? Send us an inquiry via e-mail.


  • Our interactive online-live seminars via video conferencing are popular. All participants can connect from different locations with computer access and internet connection and are guided through theory and practice by a trainer. This way you get a personal seminar with interaction and practical part. The learning materials sent to you reinforce the content in the long term.


  • In our online-flex series, participants receive seminar materials that they can work on independently. Practical exercises are also included. Afterwards, the DENDRON academy corrects the documents and provides detailed feedback.
    → Here you will find a more detailed description of our seminar formats.


Golden Space


Hot Spots Front


Entrance space

Humans first know what they want, when they experience what they want.